NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

Version: 1.4
Published: 2022-05-29
Author: Feiming Chen
Maintainer: Feiming Chen <feimingchen at yahoo.com>
License: GPL (≥ 3)
URL: https://ani.stat.fsu.edu/~fchen/statistics/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html
NeedsCompilation: no
CRAN checks: NBDdirichlet results


Reference manual: NBDdirichlet.pdf


Package source: NBDdirichlet_1.4.tar.gz
Windows binaries: r-devel: NBDdirichlet_1.4.zip, r-release: NBDdirichlet_1.4.zip, r-oldrel: NBDdirichlet_1.4.zip
macOS binaries: r-release (arm64): NBDdirichlet_1.4.tgz, r-oldrel (arm64): NBDdirichlet_1.4.tgz, r-release (x86_64): NBDdirichlet_1.4.tgz
Old sources: NBDdirichlet archive


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