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Loading Google Adwords data into R

RAdwords is a R package with the aim to load Adwords data into R. Therefore the package implements three main features. First, the package provides an authentication process for R with the Adwords API via OAUTH2. Second, the package offers an interface to apply the Adwords query language in R and query the Adwords API with ad-hoc reports. Third, the received data are transformed into suitable data formats for further data processing and data analysis.


We provide a detailed documentation here: RAdwords Documentation

Quickstart Guide

The following section helps you to get started straight away.


The package can be installed from CRAN


or directly from this Github repository with:




In order to access the Adwords API you have to set up a Google API project for native apps. The Google API project provides a Client Id and Client Secret which is necessary for the authentication. Moreover you need to have a Adwords MCC with an Adwords developer token.


The function doAuth manages the complete authentication process. Meaning doAuth authenticates the R app for the first time, loads the access token or refreshes the access token if expired. Hence, you only run doAuth() to authenticate whether it is your initial R Session or a later instance.

What’s happening in details?

Once the API projects for native application is set up, getAuth is able to authenticate the R app with the credentials (Client Id, Client Secret) from the Google API project. The Google authentication server returns a client token, which later is used by loadToken to receive the access token. If the access token is expired after one hour, it can be updated with refreshToken. The access token in combination with the Adwords developer token enables a connection with the Adwords API.

Create Statement:

statement creates the Adwords Query Language Statement.

Loading Data:

getData queries the data from the Adwords API and transforms the data into an R dataframe.



google_auth <- doAuth()

Create Statement

body <- statement(select = c('Clicks', 'AveragePosition', 'Cost', 'Ctr'),
                  report = "ACCOUNT_PERFORMANCE_REPORT",
                  start = "2018-01-01",
                  end = "2018-01-10")

Query Adwords API and get data as dataframe

# make sure to use the Adwords Account Id (MCC Id will not work)
data <- getData(clientCustomerId = 'xxx-xxx-xxxx',
                google_auth = google_auth,
                statement = body)

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