adoption: Modelling Adoption Process in Marketing

The classical Bass (1969) <doi:10.1287/mnsc.15.5.215> model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) <doi:10.1016/j.ijresmar.2009.06.006> have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.

Version: 0.6.4
Depends: R (≥ 3.0), RandomFieldsUtils (≥ 0.5.4)
Imports: stats, graphics, methods, grDevices, utils, quadprog, tcltk, tkrplot
LinkingTo: RandomFieldsUtils
Published: 2021-09-23
Author: Martin Schlather [aut, cre]
Maintainer: Martin Schlather <schlather at math.uni-mannheim.de>
License: GPL (≥ 3) | CC BY 4.0
URL: https://www.wim.uni-mannheim.de/schlather/publications/software/
NeedsCompilation: yes
Citation: adoption citation info
CRAN checks: adoption results

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Reference manual: adoption.pdf
Package source: adoption_0.6.4.tar.gz
Windows binaries: r-devel: adoption_0.6.2.zip, r-release: adoption_0.6.2.zip, r-oldrel: adoption_0.6.2.zip
macOS binaries: r-release (arm64): adoption_0.6.2.tgz, r-release (x86_64): adoption_0.6.2.tgz, r-oldrel: adoption_0.6.2.tgz
Old sources: adoption archive

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