To cite bcrm in publications use:

Michael Sweeting, Adrian Mander, Tony Sabin (2013). bcrm: Bayesian Continual Reassessment Method Designs for Phase I Dose-Finding Trials. Journal of Statistical Software, 54(13), 1-26. URL http://www.jstatsoft.org/article/view/v054i13

Corresponding BibTeX entry:

  @Article{,
    title = {{bcrm}: Bayesian Continual Reassessment Method Designs for
      Phase I Dose-Finding Trials},
    author = {Michael Sweeting and Adrian Mander and Tony Sabin},
    journal = {Journal of Statistical Software},
    year = {2013},
    volume = {54},
    number = {13},
    pages = {1--26},
    url = {http://www.jstatsoft.org/article/view/v054i13},
  }